Start to read Mr Steve Rubel’s post …
I hope you returned … ;)
(Please comment on the following exercise, because I’m tired, but also excited to present some figures about the upside of VRM)
So they waste 1 Billion a year, or in an other way, they can not justify these spending …
How much money are they willing to spend to justify this? 100 Mln – 200 Mln? This could be the possible revenue for all VRM apps combined/year.
Now let’s assume we have 3 categories of VRM applications:
A. The Personal Data Store
B. The Personal RFP
C. VRM Search
So each of this industries will be able to generate revenue between 30 to 70 Mln/year.
So the “10 point question” is: Does this small calculation hold? Or are there major errors (could very well be, really)
Let’s use the wisdom of the crowd here and let’s see if we can come up with a number.
Looking forward to read the comments.
Sleep well
—Bart
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