Just to let you know we submitted a proposal to TechCrunch50 for the first VRM tool for NGO’s.
It’s called “Request To Give” (instead of the Request For Proposal)
I will be able to give you an update by Aug 1st
Cheers,
—Bart
—Bart
Thanks John!
Shift Happens – The Future of Advertising
(This piece slips into my top 5 of “best posts” of the year)
—Bart
All,
I was having a nice dinner with some friends (Marc and Michiel) the other night, and discussed on everything and nothing. Of course VRM was discussed, as this is a topic close to me. But in the same moment somebody started to discuss “charities” and the problem in the “Long Tail NGO’s” and how difficult it is to get attention and how to maintain this.
Then … “lightning struck” for Marc.

“Would it not be an idea to develop some sort of RelButton and build some sort of VRM standard based on a “Request To Give” (RTG)?”
It could look something like this:
“… I have 2 laptops and 100 USD which I would like to give to a school in Africa …”
Now this is communicated to the smaller NGO’s which now will have “to compete” for these goods.
By doing so, they (the NGO) start to create a new (and hopefully) a more sustainable relationship with the donor.
What do you think, would this idea fly, or is the NGO community to closed, or not ready yet?
And do you know some NGO’s I could contact to discuss the nuts and bolts of such a platform?
Let me know. I want to see such a platform work.
Bart
—Bart
All,
I’m looking forward to have a look at the work of Allec Muffet and Adriana Lukas around their VRM solution around a Feed Based solution
They will present a sneak preview during IIW in Mountain View
Let’s see … ;)
Enjoy the sun !

—Bart